As theU.S. administration escalates its trade disputes, few industries remain untouched. Among those in the crosshairs, albeit in a unique way, are the anime and manga sectors. While not the most obvious targets, these industries are deeply connected to global trade, particularly with Japan and China. From collectors' items and Blu-rays to printed manga and streaming content, a wide array of animanga goods could feel the economic tremors.
Although a temporary reprieve has reduced tariffs on Japanese goods from a potential 26% to a more modest 10%, according toanimebythenumbers.substack.com, uncertainty continues to hang over the industry.While some areas remain insulated and semi-safe, others, especially merchandise and physical media, are staring down cost increases.The ripple effects of this tariff war will not be equally distributed, but fans and companies alike are preparing for impact.
Japanese Industry Holds Steady, for Now
Anime and Manga Are Safe for Now, But That Could Change
Japanese studios are not in full panic mode just yet. That is largely thanks to diversified revenue streams and the increasing dominance of streaming.Major players like Toei Animation report that more than half of their revenue now comes from overseas, with North America playing a crucial role.But Japan’s anime industry also earns significant income from other parts of the world, spreading the risk. Tariffs on U.S. goods will sting, but will not cripple Japanese studios that have global audiences.
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The greater concern lies in merchandise.Much of Japan’s revenue from the U.S. comes from anime-related goods like figures, DVDs, and collectibles, sold via proxy services or exported directly. These are now subject to tariffs, making them more expensive for American buyers.Streaming, which accounts for a hefty chunk of revenue and is unaffected by tariffs, remains a lifeline. So while merchandise profits may take a hit, Japan’s core production and digital distribution models remain secure, for now.
U.S. Market Faces Price Pressures
Physical Manga and Anime Blu-ray’s Will Be More Expensive Than Ever
In contrast, U.S.-basedanime and manga distributors are staring down higher costs across the board. With most physical manga printed abroad, particularly in China, the 125% tariff on printed materials could drastically inflate prices. Though legal precedents suggest print media may be exempt, the uncertainty alone is enough to disrupt planning and raise prices. The potential result could be that manga becomes more of a collector’s luxury, rather than an accessible hobby.
Blu-ray releases and merchandise are also at risk. With many components manufactured in China or Vietnam, these goods face steep tariff hikes. Distributors will likely honor current pre-orders but may quickly raise future retail prices. Even proxy shoppers buying from Japan will not escape, because Trump’s changes to tariff exemptions mean even small imports could become pricier. Fans in the U.S. and even Canada, which rely heavily on American distributors, should expectnoticeable markups on their favorite series’ merchandise.
