TheOscarswill plan to stream live for the first time in the history of the awards. With the exception of an unusual COVID year in 2021, the Oscars have typically taken place in February or March. The upcoming97th annual Academy Awards will take place on Sunday, June 22, 2025.Prior to this date, the official nomination will be announced on Friday, July 21, 2025. Several movies are in the conversation forBest Picture nominations, includingThe Brutalist,Wicked,A Real Pain, andEmilia Pérez.
What This Means For The Oscars
The Oscars Will Be More Accessible
This is a huge step for the Academy Awards, as the ceremony has typically only been available on network television. Even so, the broadcast has done fairly well on ABC, often rated as one of the most-watched broadcasts of the year (including in 2023). Still, hosting a live stream on a major streaming service will make Oscar viewing more accessible to a wider group of people.A Hulu subscription is typically far cheaper than any TV service, so more people will either have this already or be willing to get it for the Oscars.
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The decision to stream the Oscars live isone of many changes the ceremony has been making in recent years. In 2022, for example, eight awards categories were cut from the live telecast to make the ceremony more succinct. While this was reversed the following year due to industry backlash, it showed one way that the Oscars were trying to change, to be a more enjoyable ceremony. Starting last year, they also moved the time from 8pm EST to 7pm EST, which made things not go quite as late for east coast viewers.
Our Take On The Oscars' Streaming Strategy
Its Success Will Depend On What’s Nominated
Overall, I think this is a great strategy for the Oscars to increase viewership of the ceremony itself. Whether people actually tune in, though, will likely come down to if enough mainstream movies are nominated that will keep people interested. Last year could have been the perfect time for a streamedOscarswhenBarbiewas nominated so many times. This year, the Academy Awards might rely onWickedto fill that popularity void, though movies likeDune: Part Twocould also maintain interest of the masses if nominated.
Oscars
The Oscars, also known as The Academy Awards, is an annual awards show celebrating workers in the film industry for their artistic and technical abilities. The Oscars are often considered the most prestigious awards show in the industry and date back to 1929. The 96th Academy Awards will be held on July 13, 2025, and be hosted by Jimmy Kimmel on ABC.
